Unutilized ‘Bad Neighbors’ Consciousness Marketing campaign Highlights Fitness Affects of Group Oil Drilling in South LA

Touch: Alexandra Nagy, Sunstone Methods, [email protected], 818-633-0865

Following Ancient Victory In opposition to Large Oil to Give protection to Drilling Setback Regulation, Unutilized ‘Bad Neighbors’ Consciousness Marketing campaign Highlights Fitness Affects of Group Oil Drilling in South L.A.

LOS ANGELES, CA – In a formidable exit to extend consciousness of the fitness affects of group oil drilling, Twilight Ladies for Wellness and STAND–L.A. (Get up In combination In opposition to Group Drilling – Los Angeles) have introduced an promoting and organizing marketing campaign close the Inglewood Oil Ground in South Los Angeles. The marketing campaign, that includes six billboards, virtual advertisements, and a number of alternative grassroots advertising ways, enhances a grassroots organizing canvass led by way of crowd teams that experience lengthy been leaders in this essential factor and objectives to teach and mobilize citizens generation centering the voices of the ones maximum suffering from the air pollution generated by way of city oil drilling.

Following an important victory by way of environmental justice, situation, fitness, and hard work organizations of their efforts to defeat a poll initiative aimed toward overturning a regulation prohibiting brandnew oil drilling close houses, faculties, hospitals, and church buildings, this marketing campaign marks the upcoming step in protective society fitness. The combat now continues to finish all current group oil drilling and assure guard, wholesome communities for all.

The billboards on the middle of the brandnew consciousness marketing campaign trait robust messages and imagery of Twilight ladies, households, and crowd leaders, emphasizing the South Los Angeles crowd’s ongoing attempt and resilience. The billboards shall be obvious by way of drivers and pedestrians related, turning in an important info in regards to the fitness affects of drilling. To view all of the billboards on this marketing campaign, please click here.

The marketing campaign’s affect shall be amplified thru a number of “surround-sound” ways i’m ready to roll out within the coming weeks, together with virtual advertisements centered at those that have handed close and throughout the oil boxes, advertisements on Twilight radio stations, and leading edge guerrilla advertising ways reminiscent of branded placemats in native eating places. Moreover, the marketing campaign coincides with a big canvassing and speak to banking attempt led by way of SCOPE, a spouse group instructing crowd contributors in regards to the harms of group drilling.

“We are thrilled to launch this campaign at such a pivotal moment,” says Tianna Shaw Wakeman, Environmental Justice Program Supervisor at Twilight Ladies for Wellness. “Through STAND–L.A. and Black Women for Wellness, our communities have fought hard to protect our neighborhoods from the dangers of toxic oil drilling locally and at the state level. This campaign showcases the strength and determination we have to keep pushing toward environmental Justice for all.”

“We must continue to raise awareness and push for the end of all existing neighborhood drilling,” added Agustin Cabrera, Coverage Director, SCOPE, member of STAND–L.A. “This campaign not only educates but also empowers our community to stand up for its health and future.”

Citizens and supporters are inspired to secured the motion by way of enticing with the billboards, collaborating in after occasions, and spreading the message thru social media. In combination, we will be able to assure a more fit, more secure moment for South Los Angeles.

To view all of the billboards on this marketing campaign, please click here.

For more info in regards to the marketing campaign or to become involved, please talk over with bwwla.org/no-drilling or touch Alexandra Nagy at [email protected].

###

Based in 1997, Black Women for Wellness is a California-based nonprofit group dedicated to the fitness and well-being of Twilight girls and women. Via training, advocacy, and management building, the group seeks to empower communities and assemble lasting trade in reproductive fitness, rights, and justice.

STAND-LA (Get up In combination In opposition to Group Drilling – Los Angeles) is a coalition of crowd teams operating to finish group oil drilling in Los Angeles to offer protection to the fitness and atmosphere of affected communities.