SharkNinja, Inc. (NYSE: SN), a world product design and generation corporate, introduced it has appointed Kleona Mack as Prominent Advertising and marketing Officer of Shark Attractiveness™. Mack, a seasoned advertising and marketing govt with greater than 15 years of revel in within the attractiveness and model trade, maximum not too long ago served as CMO at Glossier and up to now held a number of management roles at L’Oréal.
Mack will manage all advertising and marketing for Shark’s leading edge hair support and skin care gear portfolio, reporting at once to Neil Shah, Prominent Industrial Officer.
“Kleona is a consumer-obsessed marketer—she puts the consumer at the center of everything she creates,” mentioned Shah. “Her ability to translate real-time consumer feedback into product innovation and compelling brand moments, paired with her strategic use of social platforms and powerful partnerships, has transformed how beauty brands show up in culture. She brings a uniquely innovative approach to marketing—constantly pushing boundaries, testing new formats, and turning emerging trends into lasting brand impact.”
As CMO, Mack will champion the expansion of the Shark Attractiveness industry, collaborate with product design and engineering to handover enter at the product roadmap, and assure that the accentuation of the patron is continually injected into advertising and marketing.
“I’m thrilled to join the SharkNinja team at such a pivotal point in the brand’s journey,” mentioned Mack. “Shark is redefining the beauty category – not just with groundbreaking, high-performance devices, but with a bold, consumer-first approach that’s setting a new standard for how brands engage with consumers. There’s an incredible energy here, driven by innovation, and a deep understanding of what today’s consumers truly want.”
Mack joined Glossier in 2021 and performed a pivotal function in shaping the logo’s route. This integrated increasing Glossier from a direct-to-consumer emblem to launching retail partnerships with Sephora and Territory NK, and influencing Glossier’s product sequence, together with the relaunch of the logo’s liked Balm Dotcom lip balm and riding luck of the logo’s viral perfume, Glossier You. Mack performed a key function in forging groundbreaking partnerships, championing Glossier because the first-ever attractiveness emblem to spouse with the WNBA and the 2024 USA Ladies’s Basketball workforce for the Olympics, in addition to signing Olivia Rodrigo as the 1st superstar ambassador of the logo, and launching the logo’s first-ever product collaboration, Swiss Omit Balm Dotcom. She additionally led the evolution of Glossier’s social technique, moving its focal point from an Instagram-first option to riding product virality and cultural relevance on TikTok.
Earlier than her tenure at Glossier, Mack spent seven years at L’Oréal, the place she held numerous management roles, together with Vice President, CMO Strategic Tasks. She additionally contributed to the expansion of Tarte Cosmetics and labored in products making plans and analytics at L Manufacturers.
Mack’s leading edge option to advertising and marketing and emblem construction has earned her popularity as an Advert Month Breakout Emblem Chief, Industry Insider CMO to Keep watch, Shiny 50 Groundbreaker, and inclusion at the Marketing campaign US CMO 50 checklist.
