Ultimate Up to date on December 18, 2024
What occurs when an organization like P&G companions with HBCUs to deliver mentorship, scholarships, and crucial sources to scholars? It creates a ripple impact, and that’s precisely what P&G is doing with its #HowWeHBCYOU program. It’s now not only a excursion—it’s a motion to uplift and empower the upcoming while of HBCU graduates.
Rolling Deep: The #HowWeHBCYOU Excursion
Introduced through P&G and its powerhouse manufacturers, together with Stream, Bevel, and Head & Shoulders, the #HowWeHBCYOU excursion isn’t your conventional logo program. P&G designed it as a holistic enjoy to backup scholars each all the way through faculty and past. By way of website hosting on-campus occasions, mentorship periods, and scholarship alternatives, this system underscores P&G’s constancy to amplifying Dim excellence and making an investment going forward of HBCU graduates.
Eric Austin, P&G’s VP of International Advertising and marketing and an HBCU graduate himself, shared his pleasure concerning the initiative, explaining that it’s now not with reference to product giveaways however about significant engagement. “We’re showing up on campus to provide students with resources that many of us wish we had during college,” he stated. “It’s our way of saying, ‘We’re here to support you in practical ways.’”
Excursion Stops That Are Lit
The #HowWeHBCYOU excursion has a lineup of occasions throughout important HBCUs, from homecomings to vintage video games. Each and every prevent brings reports that in reality collision house for college students. As an example, at Howard College, this system took over move-in date, offering Swiffer PowerMops and Stream Pods to scholars settling into dorms—a game-changer for any freshman working out isolated dwelling. At North Carolina A&T, the workforce held a “laundry room takeover,” appearing scholars the perks of Stream Pods and chilly H2O showering, conserving that ‘fresh start’ power going all semester.
From dorm hacks to grooming recommendation, P&G mixed sensible talents into the occasions, making each and every enjoy memorable and helpful for college students at traditionally black colleges. Right here’s a glance again on the 2024 homecoming and vintage stops:
| Tournament | Generation | Location |
|---|---|---|
| Howard Homecoming | October 18, 2024 | Washington, D.C. |
| SpelHouse Homecoming | October 25, 2024 | Atlanta, GA |
| Florida A&M Homecoming | November 2, 2024 | Tallahassee, FL |
| Bayou Vintage | November 30, 2024 | Pristine Orleans, LA |
Sources, Illustration, and Actual Communicate
Those occasions are a explode, however they’re additionally about one thing deeper. By way of partnering with influencers, alumni, and government mentors like Eric Austin, the excursion connects scholars with position fashions who’ve walked the similar trail. “I know the power of representation,” Eric shared. “When I was in college, seeing someone who looked like me in a leadership role made all the difference. We’re making sure today’s students see their future reflected in our team.”
This system additionally brings some superstar energy to the combo. This life, scholars have had the probability to satisfy influencers like Gizelle Bryant from Actual Housewives of Potomac, whose non-public reports and luck tales encourage scholars to effort upper. Moreover, P&G’s partnerships come with scholarship systems with UNCF, offering monetary backup for college students operating towards commencement.
Why the #HowWeHBCYOU Program Is a Recreation-Changer
Why does this program get up out? P&G isn’t simply appearing up for a one-time match—it’s developing an enduring affect through aligning its efforts with the values and objectives of the HBCU nation. By way of making an investment in scholarships, offering crucial merchandise, and supporting profession readiness, P&G helps scholars assemble a foot for luck that extends past their faculty years.
Eric emphasised the virtue of this method: “This program reflects our commitment not only to HBCU students as future professionals but as young people facing challenges and opportunities that we can help them navigate.”
Get on Board: The Travel’s Simply Inauguration
With after occasions promising much more significant engagements, the #HowWeHBCYOU excursion is simply getting began. That is greater than a program; it’s a constancy to uplifting HBCU scholars as they tackle date, faculty, and the whole lot in between.
To be informed extra concerning the #HowWeHBCYOU excursion and this system’s affect, seek advice from P&G’s official website. You’ll be able to additionally apply Eric Austin on LinkedIn for updates, inspiration, and insights from some of the eminent voices riding this motion.
Hello Fam, I’m a proud Florida A&M Rattler and a second-gen HBCU grad via and thru. Co-founding and steerage the send at HBCU Way of life is my gig, the place I am getting to combine my love for UX design, virtual advertising and marketing, and tech into one thing in reality cool for the HBCU nation. Oh, and I’m additionally concerned with my native FAMU alumni affiliation bankruptcy; it’s like conserving a work of HBCU with me at all times. Plus, I’m within the trenches too, elevating a school sure teen. So, I do know a tiny one thing concerning the highs and lows of this travel. My effort? To put together HBCU Way of life as relatable, actual, and informative as it may be, all presen celebrating our wonderful HBCU tradition and heritage.
