Reggie Bush โ Source: MediaNews Group/Los Angeles Daily News via Getty Images / Getty
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Former USC star Reggie Bush is suing his former college USC, NCA, and the Pac-12 over his name, image, and likeness usage during college.
When the NCAA finally allowed players to make money thanks to new name, image, and likeness rules, collegeย sports changed in a single day. Now we have Beats commercials featuring Bronny and LeBron James and Nike has dropped adsย with Deion and Shedeur Sanders, a profitable move considering thatShedeur tops the NIL market with over $5M in off-field endeavors.
NIL money talk eventually begs the question, who wouldโve made the most in previous decades?
Two names are always mentioned:ย Johnnyย Manziel and Reggie Bush. Manziel previously shared that he made his money under the table, but Reggie Bush maintains he never took money while in college.
According to ESPN, Reggie is now pursuing what heโs owed in a new lawsuit and is suing the NCAA, Pac-12, and his alma mater USC over the use of his name, image, and likeness during his college career.
โThis case is not just about seeking justice for Reggie Bush,โ Evan Selik, one of the attorneys representing Bush, said. โItโs about setting a precedent for the fair treatment of all college athletes. Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated and treated fairly for their contributions.โ
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The athlete seems intent on getting everything heโs owed from his college career.
Earlier this year, Bush recovered his Heisman trophy after it was taken over allegations he received illegal compensation according to NPR. With players now authorized to profit off their NIL, Reggieโs compensation quest feels fair.
When a school has a star player it leads to stadium renovations and more resources that we see today, so hopefully they can settle this quickly in Reggieโs favor.
